Art direction and design for Festival of New York.
Objective- As we emerge from the extended effects of the pandemic. Together, we will collectively strengthen and revitalize this great city. Festival of New York is an unprecedented partnership of people, government, business, and non-profits its goal to create a strong, over-arching frame for economic and social recovery for NYC.
My roll create the branding elements and open-source toolkit along with brand style-guide to allow any organization or individual to play their part
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.